The Basics of Building Referrals
Referrals are the Foundation of a Business for Life! Do you want to have more business than you can handle? Would you like to stop having to prospect or hold open houses? How about having 100% of your business come by referrals from your life-long clients? This event is designed to give you the basic tools as well as some creative WOW ideas to make this dream come true. People pay thousands of dollars to learn these ideas -- but at the Academy, we make them affordable for everyone.
· The importance of building a referral based business
· Why service matters
· The Loyalty Ladder and the purpose of every contact with clients
· Developing your Referral Data Base
· The referral dialogues
· The importance of asking for the referral
· The best time to ask for the referral
· Also - Opening Doors with Open Houses
Power Listing
List homes like a Top Producer! Listing properties is a primary pathway to success in the real estate business. This hands on, practical course will give you all the tools, techniques and dialogues to list homes like a pro. Topics include:
· The importance and primacy of listings
· Preparing Pre-listing Packet
· Pre-qualifying the listing
· Listing Presentation
· Handling objections
· How to Market, advertise and sell a listing
· How to service the listing to keep clients happy
· Developing your own Unique Service Offers
· Pricing and price reduction strategies
· PLUS - The 12 Top Closing techniques
· PLUS - The Academy's Certified Home Program -- FREE!
· PLUS - 12 Unique Service Offers that will change your business forever!
Power Prospecting
Your number ONE job as a real estate professional is Prospecting! Without prospects, you don't have customers and without customers you don't have clients . . . and without clients, you don't have a business. The way to get clients is to PROSPECT. You will spend time making live calls for business -- so this training event will actually GET YOU BUSINESS! It is recommended that you have already taken the Listing and Buyers courses so that you are ready to work with real clients . . . because you'll have some after this event.
· The importance of Prospecting
· 3 ways to get business – Wait, buy it, go get it
· Basic prospecting Dialogues
· Lead in scripts giving you a purpose to call
· FSBO Scripts and FSBO prospecting system
· Expired scripts and prospecting system
· Warm Calls
· Techniques for effective phone prospecting
· The No Call laws
· Niche Marketing – Focused Marketing
· PLUS - 2 hours of COACHED LIVE PROSPECT CALLING
Winning Buyer Clients for Life
More Happy Buyers in Less Time! Real Estate professionals need to develop a fail safe system to sign up and serve buyer clients. This course is designed to provide you with all the forms, dialogues, and systems to provide your clients with excellent service - and to sell houses. Course includes:
· Completing the Buyer Prospect Page
· Controlling the process and conversation
· Setting the Appointment
· Initial Buyer Consultation- Buyer Presentation
· Buyer’s Agency Agreement and other forms
· Importance of explaining agency
· Buyer Process WOW service and Referrals
· Automated Buyer prospecting
· Setting up a tour of homes
· Showing a home
· Closing Buyers
· Purchase Agreement
· PLUS - THE 7 Vital Buyer Forms to Create Client Referrals
Farming & Target Marketing
Farm your way to Top Production! Your clients want you to be an EXPERT! Unfortunately, NO ONE can become an expert in an area the size of Atlanta . . . BUT you CAN become an expert in one or several target markets, like specific subdivisions, geographical regions, or market niches. This event is designed to give you the tools and systems to build a lasting business and a life-long career.
· The importance of Focusing your Marketing
· Focusing on the 8 Primary Niche Markets
· Choosing a Niche Market or geographical Farm
· Cultivating you Farm
· Planting your Farm
· Fertilizing your Farm
· Watering your Farm
· Reaping!!!
· Automating your Farm System
· Introduction to Productive Open Houses
· Door Knocking - practical application - we'll go knock doors in your farm!
· Establishing your 12 month Business and Marketing Plan
· PLUS - The 36 Month Farming Plan
WOW Follow Up Systems
Establish YOUR OWN FOLLOW UP Plan. The first 10 days after contract, the 10 days before closing and the first three months AFTER the Celebration are the most vital times to provide WOW service to your clients. This unit will focus on developing your own unique follow up strategies for each of these times as well as ongoing follow up. We'll also Practice our Buyer presentation and role play all of our dialogues and presentations.
· Strategies to enhance your referral business
· Planning and implementing pre-closing
· Client post-closing follow-up systems
· Client Events that lead to referrals and life-long client relationships
· PLUS - 101 Amazing ideas to WOW your Clients